After more than 20 years working with the world’s leading brands as a communications senior executive — both in-house and via his own agency, The Sauce — a series of significant life events led Asher to shift gears.

Now a qualified mindset and leadership coach (Diploma of Leadership, Coaching and Mentoring), he is also a registered meditation teacher and certified HeartMath and Wim Hof Method instructor with a Cert IV in Neurolinguistic Programming (NLP). He has further qualifications in geobiology, epigenetics and the social psychology of sport.

Employing breathwork, meditation and heart-based techniques, Asher also uses shamanic practices to inform his work. 

Asher is the current president of Meditation Australia, the national peak body representing meditation and meditation teachers. He is dedicated to supporting the industry and playing an active role in growing a local, national and global movement that recognises meditation as an integral part of life.

A regular speaker and facilitator at conferences and retreats, Asher also contributes to numerous sports/lifestyle/health/wellbeing websites and publications.

A hot air balloon pilot in his younger days, Asher still enjoys watching their colourful display over Melbourne, the birthplace he returned to several years ago after stints in Hong Kong, London and Byron Bay. 

Asher is an ambassador for various organisations and charities including Love Me Love You, MPNAA, The Leukaemia Foundation and The Resilient Leaders Foundation.